The logo design process can be a daunting task in the upcoming year, every graphic designer needs to follow a unique approach for designing.
Some might create designs in a very short amount of time while some concentrate more on quality, focusing intensively on every element constituting the design of logos.
Having a Logo is an essential part of the recognition of any firm with some hidden meaning behind each logo design that defines the true purpose of an organization.
However, careful attention must be taken to execute a logo design that is memorable, displays the true meaning and defines a brand respectively.
The following are the certain steps required for the creation of a professional logo design in the year 2020.
Contents of This Post
List of 6 Powerful Tips to Create a Logo Design
Evaluate The Brand
The initial step towards designing any logo is to understand what message your brand will portray to the audience and define what the business goals are.
This is known as the client discovery phase.
A logo is what represents business and it won’t be effective if you don’t know what the brand is aiming to do.
A lot of information will be directly designed in the logo.
However, there are clients who can’t actually explain or express what they desire making it a responsibility of a designer to lay down the complete picture in front of customers.
Every insight gathered from customers can lead to the success of logo design in the long run.
Every company has to comply with the standards according to each industry with the existence of rules and regulations.
The second step towards logo design is to identify what kind of logos competitors are using.
This is known as the industry discovery phase that can distinguish between a generic and one that is entirely different from it.
From analyzing other competitor logos firms can find out the designing techniques utilized, what methods are left out and what brands to customers prefer can help a firm make them stand out by filling the missing gaps in the industry.
Know The Medium
Determining the location of a logo design is of immense importance.
For instance, designing a logo suited for only a mobile application can’t be applied to any other communication mediums such as the website that will require double the amount of work to readjust the design according to each channel.
It’s important for designers providing logo design services to carefully pay attention to color, model, shape and other aesthetics to be adaptable everywhere.
Considering the increasing popularity of responsive logos, it’s not necessary to limit yourself to a single design.
Creating logos for different situations beforehand makes it easier and convenient for developers to plan ahead of time and integrate them accordingly.
Brainstorm & Sketch Prototype
A professional graphic designer always aims to sketch out all ideas inside his mind before directly plunging into designing instantly.
Sketching proves to be a cheap, easy, faster and effective way to lay down all creative ideas to mix and match until a creative combination is found to design a complete logo.
The act of sketching ideas can create juicy ideas and help figure out what design elements will work together and what doesn’t.
This saves designers a great deal of time plus drawing out various layouts ensures some backup in case if the client doesn’t understand the initial layout.
Designing with Cutting Edge Technologies
The fourth step is to layout those messy drawings into visual representation through proprietary design software, to design the final logo shape.
Now a designer can make all those decisions that will influence and reflect upon the design.
This is the stage where the experimentation of different elements such as colors, typography, negative space and many other elements to give a complete logo picture.
If a business owner wants to build and shape the logo himself, he must be adept in designing skills to craft well-designed layouts.
Moreover, there is some DIY software available that has a drag and drop interface without the need to possess any technical knowledge.
Obtaining some relevant feedback from the users allows graphic designers to refine their logo design.
No matter how immaculate your design it but criticism will always exist.
Some will require some changes in your logo design or will just criticize to promote other brands.
Showing your design to clients, friends, relatives, and others will ensure designers to correct their mistakes even though they might have spent long hours into perfecting the design, but even the most rudimentary things can be missed out during the process.
The real challenge is in interpreting and acting upon client feedback, so it’s best for designers to repetitively ask questions and suggestions to build a concrete output.
Every minute detail of your logo such as colors, typography, shapes, sizes each plays an important role to make an impression on users.
Concluding, your logo might not be of interest to everyone but a robust logo design provides the best opportunity to spearhead towards the brand vision.