Search Engine Optimization (SEO) is done to make your website rank higher on the search engine results page.
Like most things in life, there is a good way to do something and a bad way. The good way in SEO is called White Hat SEO.
The White Hat approach dictates that the SEO practitioners do everything by the books and do not break any rules set by Google.
Black Hat SEO, on the other hand, is the shady side of SEO.
New entrants to the SEO landscape are attracted to black hat techniques because it yields relatively quick results.
If you’re doing SEO ethically, you’ll get results for sure, but it will take time.
Black Hat SEO is all about finding and exploiting any loopholes or faults in the search engine’s algorithm.
The thing with black hat SEO is that it does give exceptional results at the start, but as soon as Google finds out, your site will be penalized, and it will be a pain to raise it where it once was.
Ways to Protect Your Website from Black Hat SEO Tactics
Here are some ways that you can use to protect your website from black hat SEO tactics:
Avoid keyword stuffing.
Keywords are an integral part of SEO. What is keyword stuffing?
As the name suggests, it means to fill your content with a particular keyword so many times that it becomes a pain to read.
Let’s say that our keyword is apple. An example of keyword stuffing would be something like, “Apples are the best fruit.
Without apples, you can’t make apple jam. Great apple jam tastes like real apples.”
The keyword appears so frequently that it ruins the reader’s mood (and possibly appetite).
In the past, when Google and other search engines weren’t as smart, keyword stuffing was a fairly common practice, and everyone was doing it.
But Google has changed and evolved. Google wants its users to have the best experience possible.
That means that your content should be tailored to the user. It should be helpful and provide the user with what they were searching for.
Keyword stuffing has now become a thing of the past. There is no reason why you should be doing it now.
To make sure that you’re not stuffing keywords, make sure that the keyword comes up less than 3% of the time in your overall piece of content.
Clickbait. We’ve all clicked on a clickbait popup once in our lives, and it would be pointless to argue that we didn’t.
A tantalizing headline grabs our attention. The featured image looks shocking. And we end up clicking.
But when we get to the website, we find it to be wholly misleading and irrelevant to what we clicked for.
So we immediately hit the back button and resume what we were doing, becoming more varied in such websites.
The thing that makes clickbait so lucrative for beginner SEO practitioners is that it increases their click through rates.
What they don’t realize is that clickbait also increases their bounce rate.
The bounce-rate is the percentage of people who visit your website but leave after viewing a single page.
A high bounce rate can undoubtedly affect your SEO results in the long term and in a negative way at that.
Instead of clickbait, try to understand your audience by listening to what they have to say.
Using a live chat app helps you get a deeper understanding of your audience and what’s the best way to approach them with an advert.
If you are going to use a clickbait-Esque headline, make sure that you support it by providing relevant facts and documents to support your claims.
Do not spam
Nobody likes to get spam or see spam.
Spammy comments and content end up ruining our mood and user experience.
If nobody likes spam, then why do people end up creating spam?
Avoid all types of spam.
The best way to avoid spam and be noticed is by writing meaningful and relevant content.
When writing a blog post or any other article, ask yourself, would I be glad to find this article?
This exercise will help you decide if your content is up to the mark or not.
Even if you’re going to write a comment on a forum, make sure that your comment is meaningful and is not only there to get a backlink.
Try to contribute to the overall discussion, and you’ll get noticed by more people.
Avoid simple grammar mistakes.
Not making any silly spelling mistakes or errors will give your content more integrity and authority.
Don’t buy your way to the top. (Paid backlinks)
Buying backlinks to your website from low quality or high-quality websites might land you in trouble with Google.
If Google finds a link to your website to be unnatural, it will penalize your site.
The only way to get rid of the penalty for a paid link is to disavow the link.
Form natural partnerships with other websites that are in your, or are related to your niche.
That way, both of you will benefit from the collaboration.
Google, in particular, has a problem with paid links. Why?
Well, because paid links tend to impact the SERP results, and Google doesn’t want that.
The thing with paid links is that they might go unnoticed for a while.
If a user reports to google that they found a paid link, Google might look into the matter.
A great alternative to paid backlinks includes guest posting on a relevant, high authority website.
Guest posting will help you get in front of more people and increase your visibility.
You should always be finding ways to protect your website.
It takes a severe amount of effort to build a reputable site, and you wouldn’t want your hard work to go to waste.
Avoid black hat SEO. One of the best ways to do that is to stay up to date with Google’s guidelines.
Make sure that your business and website complies with the rules, and you’ll notice a steady increase in your SERP rankings.
If you’re currently employing any black hat technique, it would be best to stop immediately.
Make the right decision and quit black hat SEO tactics.
Hamzah Adil is a digital marketing executive who has found a new appreciation for SEO.
He usually writes about business, entrepreneurship, technology, and social media.
He is presently working for a new startup that has developed a live chat app called SwiftChat.
And Already Provided A Link In This Post To Download It.